Interesting analysis of how existing retail infrastructure in "food deserts" might be the key to reversing chronic disease at scale.
The counterintuitive insight: the same distribution networks that created the problem have the infrastructure advantages to solve it, but only now are market incentives aligning.
Key points:
19,000+ strategically located stores
Existing supply chain relationships
Customer acquisition costs near zero
Market timing around food-as-medicine trends
Worth reading for the systems thinking around how transformation actually happens vs. how we think it should happen.
For some further reading on health food starting from the land:
The One Straw Revolution
Everything I Want To Do is Illegal
The biggest reason this wont happen without an equal political collapse, is that the likes of Kraft-Heinz so dutifully mentioned here, have perfected "food control." Regulatory capture means this kind of changeover is simply illegal in too many distinct ways.
Interesting analysis of how existing retail infrastructure in "food deserts" might be the key to reversing chronic disease at scale. The counterintuitive insight: the same distribution networks that created the problem have the infrastructure advantages to solve it, but only now are market incentives aligning. Key points:
19,000+ strategically located stores Existing supply chain relationships Customer acquisition costs near zero Market timing around food-as-medicine trends
Worth reading for the systems thinking around how transformation actually happens vs. how we think it should happen.
For some further reading on health food starting from the land:
The One Straw Revolution
Everything I Want To Do is Illegal
The biggest reason this wont happen without an equal political collapse, is that the likes of Kraft-Heinz so dutifully mentioned here, have perfected "food control." Regulatory capture means this kind of changeover is simply illegal in too many distinct ways.
I'm going to guess that the ethos at Dollar General will prevent this from happening.